During a recession or a pandemic, the knee-jerk reaction is to stop investing in marketing. Or double down on lead gen only.
In reality, this could be an opportunity to demonstrate your expertise and grow the business. And yes, you may need to pivot your messaging to show empathy and better connect with current and future customers.
So, what do you do? Where do you begin?
- Humanize your brand: Position your company right so it’s seen as a brand that’s either doing good or making customers feel good.
- Demonstrate your expertise. Share thoughtful, educational insights and be seen as an influencer, especially if you are the founder of a company.
- Amplify your digital presence. Create strategic programs to visually boost your profile on specific channels. Don’t try to boil the ocean.
Have questions? Wondering how to execute? Reach out to us.