Build. Humanize. Amplify.  

Brand and Buzz is a technology marketing firm. We help transform global brands, change market perception and elevate innovators into thought leaders. We provide a full range of services designed to build, humanize and amplify brands to support business goals – from thought leadership strategy, technology humanization, and brand re-positioning to raising capital, global expansion, and product launch.

Specializing in corporate marketing, brand building and thought leadership, we’ve been instrumental in propelling tech companies into innovation leaders in highly competitive markets. Areas we’ve worked on include artificial intelligence, robots, enterprise software, product development, manufacturing, storage systems, managed service providers and human capital management.

Stellar Team.

The Brand and Buzz Marketing (B&BM) team includes award-winning strategists, journalists and result-driven experts who make brands stand out — corporate and personal. Our integrated approach leverages the team’s expertise in research, graphic design, digital and social marketing, public relations and analyst relations.

Parna Sarkar-Basu, Founder & CEO

A tech evangelist, Parna Sarkar-Basu serves as a strategic advisor to transformational leaders and technology pioneers, and helps them launch and reinvent companies. Her expertise includes changing market perception, building market relevance, corporate (re)-positioning and new market entry as well as helping companies navigate the digital era.

Recipient of multiple awards, Parna has been instrumental in propelling tech companies into innovation leaders in highly competitive markets and in supporting their fundraising efforts – Initial Public Offering (IPO), Venture Capital (VC) financing and crowdfunding. She created the robot category and ecosystem, along with the founders of iRobot.

Prior to launching Brand and Buzz, Parna led marketing and communications functions for various global companies, including Kaminario, iRobot, iCorps Technologies, Invention Machine (acquired by IHS), and PTC.

A voice for gender inclusivity and STEM, Parna designs and supports programs to inspire women in technology and future innovators. She is the V.P. of Brand Marketing for WITI (Women in Technology International) and serves on the board of WITI Boston and American Marketing Association Boston.