Parna Sarkar-Basu, Founder & CEO
A tech evangelist, Parna Sarkar-Basu serves as a strategic advisor to transformational leaders and technology pioneers, and helps them launch and reinvent companies. Her expertise includes changing market perception, building market relevance, corporate (re)-positioning and new market entry as well as helping companies navigate the digital era.
Recipient of multiple awards, Parna has been instrumental in propelling tech companies into innovation leaders in highly competitive markets and in supporting their fundraising efforts – Initial Public Offering (IPO), Venture Capital (VC) financing and crowdfunding. She created the robot category and ecosystem, along with the founders of iRobot.
Prior to launching Brand and Buzz, Parna led marketing and communications functions for various global companies, including Kaminario, iRobot, iCorps Technologies, Invention Machine (acquired by IHS), and PTC.
A voice for gender inclusivity and STEM, Parna designs and supports programs to inspire women in technology and future innovators. She is the V.P. of Brand Marketing for WITI (Women in Technology International) and serves on the board of WITI Boston and American Marketing Association Boston.
In addition to our strategist, the Brand and Buzz team includes result-driven professionals, including designers, social media, public relations, analyst relations and SEO (search engine optimization) experts as well as journalists.
Build. Humanize. Amplify.
A corporate marketing, branding and thought leadership consulting firm, Brand and Buzz Marketing focuses on small and mid-sized companies. We build market credibility, humanize corporate brands, simplify the complex and create industry buzz to elevate companies and executives to new heights – whether it’s preparing to raise capital, corporate re-positioning, global expansion or product launch. We have been instrumental in propelling tech companies into innovation leaders in highly competitive markets, including artificial intelligence, robots, enterprise software, storage systems, managed service providers and human capital management.